SEO report of opticalmarketplace.co.uk

Optical Marketplace: New & Used Ophthalmic Instruments & Equipment ...

www.opticalmarketplace.co.uk/

Web’s no.1 site for Opticians to buy or sell new & used ophthalmic instruments, optical equipment, optometry supplies & clearance ...


 Tasks

  • Make the site mobile device friendly.
  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : www.opticalmarketplace.co.uk/

Character length : 29

Title
Optical Marketplace: New & Used Ophthalmic Instruments & Equipment
Description
Web’s no.1 site for Opticians to buy or sell new & used ophthalmic instruments, optical equipment, optometry supplies & clearance designer eyewear frames
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

Linkedin2

Facebook Share0

Facebook Comments0

 Content

Doctype
XHTML 1.0 Strict
Encoding
Perfect! The character encoding is set: ISO-8859-1.
Language
We have found the language localisation: ”en”.
Title
Optical Marketplace: New & Used Ophthalmic Instruments & Equipment

Character length : 74

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 17%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
163000
Heading structure in the source code
  • <H1> Optical Marketplace
  • <H2> Optical Marketplace™ where Opticians buy & sell
  • <H3> Used Equipment:
  • <H3> New Equipment:
  • <H3> Cases & Accessories:
  • <H2> Used Equipment
  • <H2> New Equipment
  • <H2> Cases & Accessories
  • <H2> Services
  • <H2> Information
Word cloud
  • equipment12
  • price11
  • optical8
  • new7
  • help6
  • sell5
  • marketplace4
  • cases4
  • used4
  • buy4
  • accessories4
  • ophthalmic3
  • volk3
  • practice2
  • item2
  • topcon2
  • icare2
  • fittings2
  • visa2
  • lab2
  • printed2
  • installed2
  • site2
  • display2
  • fixtures2
  • sales2
  • hotline2
  • instruments2
  • opticians2
Keyword matrix
wordtitledescriptionsheading
equipment
price
optical
new
help
sell
Two Word cloud
  • marketplace ltd3
  • used equipment2
  • optical marketplace2
  • installed new2
Three Word cloud
  • optical marketplace ltd2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 13 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
3.60
Flesch Reading Ease
77.20
Coleman Liau Index
11.00
Automated Readability Index (ARI)
2.30
Dale–Chall Readability
7.60
SMOG Index
8.60
Spache Readibility
5.00
Number of letters
1568
Number of words
344
Number of sentences
75
Average words per sentences
5
Number of syllables
508
Syllables in words
522
Average syllables in words
1.48
Number of words in first three syllables
65
Percentage of word / syllables
18.90
Words not in Dale-Chall easy-word list
161
Words not in Spache easy-word list
119

 Technologies

Mobile optimization
Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 962px wide display!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
976 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
50
Number of source domains
3
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://www.opticalmarketplace.co.uk/incs/js/jquery.js
  • https://www.opticalmarketplace.co.uk/incs/js/common.js
List of render blocking css files
  • https://www.opticalmarketplace.co.uk/.. /screen.css?new=20180803

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://www.opticalmarketplace.co.uk/incs/js/jquery.js
  • http://www.opticalmarketplace.co.uk/incs/js/common.js
File size of all javascript files combined
313.38KB
Javascript minifying
You can save 250B (19% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.opticalmarketplace.co.uk/incs/css/screen.css?new=20161206
  • http://www.opticalmarketplace.co.uk/incs/css/print.css
File size of all css files combined
35.87KB
CSS minifying
You can save 1.6KB (21% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
12.93KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
47
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://www.opticalmarketplace.co.uk/img/design/btn.gifExpiry time is not specified
https://www.opticalmarketplace.co.uk/.. /footer_hotline_2016.gifExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/design/footer_repeat.gifExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/design/footer_wrap.gifExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/design/function_button.gifExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/design/header_2016.gifExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/design/home_intro.gifExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/design/hp_title_cases.gifExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/design/hp_title_new.gifExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/design/hp_title_used.gifExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/design/loading_payment.gifExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/design/masternav.gifExpiry time is not specified
https://www.opticalmarketplace.co.uk/.. /optical_marketplace.gifExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/design/search_btn.gifExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/design/search_ico.gifExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/design/stripe.gifExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/design/subnav_heading.gifExpiry time is not specified
https://www.opticalmarketplace.co.uk/.. /subnav_heading_green.gifExpiry time is not specified
https://www.opticalmarketplace.co.uk/.. /subnav_heading_red.gifExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/design/subnav_item.gifExpiry time is not specified
https://www.opticalmarketplace.co.uk/.. /subnav_item_green.gifExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/design/subnav_item_red.gifExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/design/subscribe_btn.gifExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/design/user_ico.gifExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/design/view_cart.gifExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/design/wrap_repeat.gifExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/design/wrap_top.gifExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/icons/ccards1.gifExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/icons/twitter.pngExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/stars/trans/reduced.gifExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/thumbs/product10131.jpgExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/thumbs/product10236.jpgExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/thumbs/product1120.jpgExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/thumbs/product11540.jpgExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/thumbs/product11873.jpgExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/thumbs/product11890.jpgExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/thumbs/product1503.jpgExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/thumbs/product3531.jpgExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/thumbs/product4755.jpgExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/thumbs/product4998.jpgExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/thumbs/product918.jpgExpiry time is not specified
https://www.opticalmarketplace.co.uk/img/thumbs/product9355.jpgExpiry time is not specified
https://www.opticalmarketplace.co.uk/incs/css/print.cssExpiry time is not specified
https://www.opticalmarketplace.co.uk/incs/js/common.jsExpiry time is not specified
https://www.opticalmarketplace.co.uk/incs/js/jquery.jsExpiry time is not specified
https://www.google.com/recaptcha/api.js5 minutes

 Speed test – Images

File size of all images combined
329.01KB
Image optimisation
You can save 188.8KB (69% compression) by optimising the images below:

 Website security

IP
46.51.170.84
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Order of Heading elements on mobile by position

  • H1 : Optical Marketplace, ( 0px from top )
  • H2 : Used Equipment, ( 197px from top )
  • H2 : Optical Marketplace™ where Opticians buy & sell, ( 215px from top )
  • H2 : New Equipment, ( 354px from top )
  • H3 : Used Equipment:, ( 356px from top )
  • H3 : New Equipment:, ( 356px from top )
  • H3 : Cases & Accessories:, ( 356px from top )
  • H2 : Cases & Accessories, ( 487px from top )
  • H2 : Services, ( 620px from top )
  • H2 : Information, ( 705px from top )

 Typos

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